Mission 1.5 uses digital gaming technology to mobilize all people for ambitious climate action

With more than 2.7 billion people using gaming, this is an important opportunity for reaching millions of people. Mission 1.5 is an innovative mobile game that puts players in the role of policymakers trying to keep global warming below 1.5◦ C by making decisions on areas like energy, the economy and protecting people. Then, after learning about climate solutions, people can cast a vote for the actions they think their government should take. Later this year, we will deliver the results to national leaders as they develop their pledges under the Paris Agreement. UNDP will also incorporate these results into its programming under the Climate Promise.

Global citizens are mobilizing on climate action  

More and more global citizens, especially young people, are mobilizing on climate action and demanding action. Sometimes they struggle to have their voices heard by governments. At the same time, governments often lack access to reliable information on what people think about climate action. Mission 1.5 provides a bridge between citizens and governments, empowering policymakers to take the ambitious action we need to keep our planet safe for future generations.

Results thus far

As of today, the app has been downloaded 156,505 times. The United States is leading in terms of votes (41,023), followed by the UK (24,375) and France (20,508). Backend results suggest “conserve forests and land” and “use solar, wind and renewable power” among the most popular among policy votes. The goal is to expand the game to 90 countries targeting around 20 million people.

The campaign has been promoted in more than 82 UNDP offices and 37 UN offices with high visibility around the launch of the app in February (trending on Twitter and wide news coverage by UN News, El Pais, Xingha among others). Mission 1.5 received a Webbie Awards nomination, and was featured at Davos, Earth Day and World Environment Day with many celebrities participating in the campaigns. A new educational module is currently drafted and being consulted for partnerships with Unicef, UNEP, UNESCO, UNITAR, and UNGC. 

Cover Photo: Photo by Rodion Kutsaev on Unsplash

 

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Mission 1.5 uses digital gaming technology to mobilize all people for ambitious climate action. With more than 2.7 billion people using gaming, this is an important opportunity for reaching millions of people.

Posted on June 15, 2020